Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . . …
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Trademark
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Trademark experts Cheryl Hodgson and Bill Finkelstein discuss whether a local business needs a trademark registration. As a country of small local shopkeepers, the US by tradition grants some…
re you a target? If you hold a trademark, the answer is yes. Trademark applicants and registrants are being targeted by scam solicitations seeking money for “watch” service…
President Obama attended the Clinton Global Initiative recently in New York (video), speaking to the audience on the troubling issue of human trafficking, a politically-correct word for modern day slavery.…
Here are a few words of advice: Search within in your industry to narrow the field in an effort to eliminate terms already in use, including terms which are overused and…
While the advent of online public filing is a huge convenience to the public and legal practitioners alike, there are potential hazards. An entire industry has emerged, calculated to confuse…
Several “do it yourself” or online consumer discount legal service sites advertise trademark filings for deeply discounted prices, plus the filing fees. However, when it comes to trademark filing services,…
A trademark is a word, symbol, slogan, or even a sound that identifies the source of goods or services in commerce. Nike, for example, and its iconic “swoosh” symbol are…
A federal registration for trademarks is vital to any business with branded goods and services. However, that trademark registration is merely an important first step along the path to a…
Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand's name.…