Who wants to go to the expense and time to file for a federal trademark registration for a new brand name and then get rejected? As many as 70% of all trademark filings are initially…
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Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and…
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Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and…
4489 Views
Is your brand expanding outside the U.S.? How do you obtain an international trademark?…
2909 Views
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .…
3819 Views
With over 620 (and counting) gTLD's approved for launch by ICANN you need to know this. If you own a brand that matters, it's time to register with the Trademark Clearinghouse . . .…
3435 Views
How does one hire a real expert lawyer for brand protection? The wrong choice can be costly. . ,…
3021 Views
There exists a tremendous opportunity for business owners to “build” proactively. How do you prepare your brand for sale as baby boomers read to retire . . . …
2358 Views
For most people, finding and hiring the right attorney can be daunting. When it comes to identifying a trusted trademark lawyer to guide your brand in the global marketplace, the task can be even more…
3622 Views
Every brand needs a dream team. That team consists of not only people who help create, communicate, manage, direct, and protect the brand, but also . . .…
2468 Views