Many organizations have brand values, yet few manage to make them real for their own teams, in a way that enables the team to bring these values alive for customers.…
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Build Your Brand
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Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an…
There exists a tremendous opportunity for business owners to “build” proactively. How do you prepare your brand for sale as baby boomers read to retire . . . …
“Even a great brand needs investment and caring if it’s going to retain its relevance and vitality.” These words were echoed by Steve Jobs when he introduced the Apple Think…
Consumer loyalty is the behaviour of consistent purchasing of a brand over an extended period of time, measured as a proportion of times a consumer choses the same brand compared…
Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands…
Imagine if the recipe for COKE was suddenly disclosed for all to know—a multi-billion dollar business would lose its fizz. The formula for COKE is said to be the most…
Excerpted from the forthcoming book Brandaide When it comes to trademarks and the brands they represent, there are two paths. One leads to distinction, the other to extinction. The INSURE path…
Choosing a great brand name that is strong and protectable is not always easy. But what happens when you decide to protect that brand by filing for a trademark registration,…
Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? Did your company…