Brand Management

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Brand Conversations

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AFLAC Quacker Drives a Brand to Fame & Fortune

March 17, 2013

Contributors Kyle Hermans and Cheryl Hodgson discuss the AFLAC duck as a case study in brand building. Can emerging brands learn from a boring insurance company that changed its…

Brand Management

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2154 Views

To Be or Not to Be: A Company with a Social Media Policy

Cheryl Hodgson

March 13, 2013

he Internet has been abuzz with warnings that every company should have a written Social Media policy. These warnings have more recently been followed by equally compelling, but contradictory advice…

David S. Feinman

Cheryl represented my startup firm in a trademark dispute against an intimidating and well-funded adversary. Attorneys at larger firms had told me to just roll over and play dead. But Cheryl liked the facts of the case and she was willing to fight for me. And guess what-- we won! I am grateful to Cheryl for her hard work and for having the courage to take a stand on my behalf. Thank you, councilor!

David S. Feinman

Founder / Silverlake Portfolio Advisor, LLC

Elvir omerbegovic

Very good! Easy communication, quick actions and a good sense for solving a problem. Pragmatic, straightforward & professional. I've been very happy with the cooperation in 2 different cases so far.

Elvir Omerbegovic

President / Rap Selfmade Records und Universal Music Deutschland

Helena Lumme

We have been happy with the service. Knowledgeable and trustworthy, both are important things for us. We now have a deeper understanding of the trademarking process and how using it adds value to the company.

Helena Lumme

CTO / Real Food Partners

Joe Sutton

A great and intelligent mind; a beautiful disposition and character and a kind but tough heart. That's what you get when you hire Cheryl Hodgson and her Hodgson Law Firm Professional Pro's. She says it will get done and it does. A legal mind I can trust so mine doesn't have need to worry. Someone who will settle things in a protective yet fair manner.

Joe Sutton

Heart of Hollywood

Stephen Cox

Very Positive. The experience has been great. Cheryl is a great communicator. She is eager to share her experience and unique perspective. Not only does she explain complicated issues in a clear and concise way, but she also has a strong understanding of business needs. As an owner of a growing business, she made my life easier and helped to add value to the brand that will continue far into the future.

Stephen Cox

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