Genericide is a process whereby a brand name or trademark is transformed through popular usage into a common noun. Aspirin, zipper, escalator, thermos . . .…
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Brand Management
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Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? …
When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information.…
Before joining The Gap Brands late in 2014, Kyle spent years traveling the globe facilitating teams to solve problems, crafting solutions, and maintaining relevancy to consumers. In a candid…
This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide--A Blueprint for the Brand CEO. Kyle offers a rare glimpse…
Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an…
There exists a tremendous opportunity for business owners to “build” proactively. How do you prepare your brand for sale as baby boomers read to retire . . . …
“Even a great brand needs investment and caring if it’s going to retain its relevance and vitality.” These words were echoed by Steve Jobs when he introduced the Apple Think…
Imagine if the recipe for COKE was suddenly disclosed for all to know—a multi-billion dollar business would lose its fizz. The formula for COKE is said to be the most…
Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? Did your company…