What does it take to be a breakthrough brand into's market place? Learn from those who made Interbrand's inaugural list of breakthrough brands. Is your brand on track to make the cut?…
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A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .…
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President Obama attended the Clinton Global Initiative recently in New York (video), speaking to the audience on the troubling issue of human trafficking, a politically-correct word for modern day slavery. Obama announced administration support to…
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A trademark is a word, symbol, slogan, or even a sound that identifies the source of goods or services in commerce. Nike, for example, and its iconic “swoosh” symbol are both trademarks of the company…
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We have all seen them. Vendors on the street selling cheap, fake designer handbags and counterfeit luxury watches. On the surface, one wouldn't give the origination of these products much thought. Who…
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