CH: Jonathan, the personal brand transcends what we actually do for a living. JF: It should yes, absolutely. CH: And it really relates to a quality of some sort. It could be something to do with a…
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professional services
CH: Jonathan, what is it about building a service brand that is more difficult than dealing with a consumer brand? JF: With consumer brands, all of us can immediately see the product that’s being sold and…
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