Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands are no less valuable or…
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CH: Welcome to the Brandaide Conversation. I’m here with Kyle Hermans of Synecticsworld and we’re here in conversation about brands and one of which we’re chatting about is Apple. And it’s really an interesting question…
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Here are a few words of advice: Search within in your industry to narrow the field in an effort to eliminate terms already in use, including terms which are overused and common within a particularly trade…
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You've spent thousands of dollars on the marketing and advertising of your brand, but are you sure you have an enforceable brand name? Early Internet marketers disseminated misinformation leaving many internet businesses with weak or no…
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The “right of publicity” is a legal doctrine used to prevent unauthorized use of a person’s name, image, or likeness for commercial purposes. There are two major reasons to register an individual’s name as a trademark:…
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A trademark is a word, symbol, slogan, or even a sound that identifies the source of goods or services in commerce. Nike, for example, and its iconic “swoosh” symbol are both trademarks of the company…
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In the 1990’s, photographers often used Corbis‘ copyright registration program for their photographs. A valid copyright registration is required in order bring a legal action for infringement, and a registration prior to infringement is vital…
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Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand's name.…
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