CH: Welcome to the Brandaide Conversation. I’m here with Kyle Hermans of Synecticsworld and we’re here in conversation about brands and one of which we’re chatting about is Apple. And it’s really an interesting question…
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Marketing
Here are a few words of advice: Search within in your industry to narrow the field in an effort to eliminate terms already in use, including terms which are overused and common within a particularly trade…
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You've spent thousands of dollars on the marketing and advertising of your brand, but are you sure you have an enforceable brand name? Early Internet marketers disseminated misinformation leaving many internet businesses with weak or no…
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A trademark is a word, symbol, slogan, or even a sound that identifies the source of goods or services in commerce. Nike, for example, and its iconic “swoosh” symbol are both trademarks of the company…
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Who's on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand…
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Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand's name.…
2275 Views