A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .…
© Copyright 2019 Canto Novo LLC
Tag
Marketing
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . . …
4710 Views
“Even a great brand needs investment and caring if it’s going to retain its relevance and vitality.” These words were echoed by Steve Jobs when he introduced the Apple Think Different campaign a few years…
2495 Views
Consumer loyalty is the behaviour of consistent purchasing of a brand over an extended period of time, measured as a proportion of times a consumer choses the same brand compared to other brands in the…
2834 Views
Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands are no less valuable or…
2 COMMENT
3035 Views
You're a genius! You've come up with the most original, mind-blowing, market-shattering brand name imaginable - and you're already getting it out there with marketing materials, through your network, on the web. Check yourself against…
2736 Views
Contributors Kyle Hermans and Cheryl Hodgson discuss the AFLAC duck as a case study in brand building. Can emerging brands learn from a boring insurance company that changed its destiny with a brand driving…
2256 Views
he Internet has been abuzz with warnings that every company should have a written Social Media policy. These warnings have more recently been followed by equally compelling, but contradictory advice that Social Media policies are…
2155 Views
CH: Jonathan, the personal brand transcends what we actually do for a living. JF: It should yes, absolutely. CH: And it really relates to a quality of some sort. It could be something to do with a…
2409 Views
CH: Jonathan, what is it about building a service brand that is more difficult than dealing with a consumer brand? JF: With consumer brands, all of us can immediately see the product that’s being sold and…
2386 Views