You can enter by one of three doors to a registered trademark. Here's a guide to understanding the ways you can file for a trademark. Also, understand how the application is reviewed based upon trademark…
© Copyright 2019 Canto Novo LLC
Tag
Marketing
What does it take to be a breakthrough brand into's market place? Learn from those who made Interbrand's inaugural list of breakthrough brands. Is your brand on track to make the cut?…
6660 Views
A memorable, enduring brand that speaks your customers rests on three legs--Create. Build. Protect. Each is separate, yet interrelated and equally important. Ignore one, and you’re left with a two-legged stool, wobbly to…
4176 Views
Should you seek a trademark registration for a hashtag, and what does it take to successfully register? Here’s what you need to know to successfully register a #hashtag as a federal trademark.…
4855 Views
How does one secure a trademark for artist names, or names of music groups for musical recordings or videos? The general rule is that neither an author’s name nor a group or individual’s cannot be…
4798 Views
Use the brand lens to ask how each management decision you make will affect your brand. If you have a strong brand strategy – one that you believe in – then, by all means, make…
5137 Views
Before joining The Gap Brands late in 2014, Kyle spent years traveling the globe facilitating teams to solve problems, crafting solutions, and maintaining relevancy to consumers. In a candid conversation, Kyle shared an experience…
2455 Views
This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide--A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a…
2659 Views
Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark. Domains names are not trademarks. A domain is nothing…
5 COMMENT
3676 Views
Many organizations have brand values, yet few manage to make them real for their own teams, in a way that enables the team to bring these values alive for customers. While most brand owners…
2829 Views