Imagine if the recipe for COKE was suddenly disclosed for all to know—a multi-billion dollar business would lose its fizz. The formula for COKE is said to be the most heavily guarded trade secret of…
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Excerpted from the forthcoming book Brandaide When it comes to trademarks and the brands they represent, there are two paths. One leads to distinction, the other to extinction. The INSURE path teaches brand owners and their…
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Choosing a great brand name that is strong and protectable is not always easy. But what happens when you decide to protect that brand by filing for a trademark registration, and someone tries to stop…
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You've spent thousands of dollars on the marketing and advertising of your brand, but are you sure you have an enforceable brand name? Early Internet marketers disseminated misinformation leaving many internet businesses with weak or no…
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A trademark is a word, symbol, slogan, or even a sound that identifies the source of goods or services in commerce. Nike, for example, and its iconic “swoosh” symbol are both trademarks of the company…
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In the 1990’s, photographers often used Corbis‘ copyright registration program for their photographs. A valid copyright registration is required in order bring a legal action for infringement, and a registration prior to infringement is vital…
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Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand's name.…
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