You can enter by one of three doors to a registered trademark. Here's a guide to understanding the ways you can file for a trademark. Also, understand how the application is reviewed based upon trademark…
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Intellectual Property
A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons to protect brand names with a…
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A recent filing at the U.S. Trademark office for the mark COTTON CANDY is a terrific example of an otherwise generic term that has been used as an arbitrary mark. At the same time it’s…
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Genericide is a process whereby a brand name or trademark is transformed through popular usage into a common noun. Aspirin, zipper, escalator, thermos . . .…
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Trademark registration can be obtained for the appearance of a product or service. New brands should not forget to protect trade dress…
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Should you seek a trademark registration for a hashtag, and what does it take to successfully register? Here’s what you need to know to successfully register a #hashtag as a federal trademark.…
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Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? …
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When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information. Get it in writing!…
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Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark. Domains names are not trademarks. A domain is nothing…
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A registered trademark is vital to protecting your brand in today's online global market place. Before filing for a registered trademark, review your proposed trademark to see whether it will even qualify for legal protection…
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