Genericide is a process whereby a brand name or trademark is transformed through popular usage into a common noun. Aspirin, zipper, escalator, thermos . . .…
© Copyright 2019 Canto Novo LLC
Tag
intangible assets
Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? …
3575 Views
Before spending money on new packaging, marketing and advertising for that new brand name, it’s important to perform a trademark search to see what marks are already registered . . .…
3541 Views
There are many businesses now who do not have a physical location at all. They're strictly an Internet business. They sell only by internet. Then the question becomes what constitutes the actual proper use that…
2241 Views
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .…
3818 Views
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . . …
4710 Views
Every brand needs a dream team. That team consists of not only people who help create, communicate, manage, direct, and protect the brand, but also . . .…
2467 Views
You're a genius! You've come up with the most original, mind-blowing, market-shattering brand name imaginable - and you're already getting it out there with marketing materials, through your network, on the web. Check yourself against…
2734 Views
Imagine if the recipe for COKE was suddenly disclosed for all to know—a multi-billion dollar business would lose its fizz. The formula for COKE is said to be the most heavily guarded trade secret of…
2154 Views
Excerpted from the forthcoming book Brandaide When it comes to trademarks and the brands they represent, there are two paths. One leads to distinction, the other to extinction. The INSURE path teaches brand owners and their…
3709 Views