Tag

innovation

Brand Management

Survey Monkey is not the Path to Brand Innovation

May 14, 2015

Before joining The Gap Brands late in 2014, Kyle spent years traveling the globe facilitating teams to solve problems, crafting solutions, and maintaining relevancy to consumers. In a candid conversation, Kyle shared an experience…

2456 Views

Brand Management

The Gap’s Kyle Hermans on Brand Innovation

Cheryl Hodgson

March 31, 2015

This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide--A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a…

2660 Views

David S. Feinman

Cheryl represented my startup firm in a trademark dispute against an intimidating and well-funded adversary. Attorneys at larger firms had told me to just roll over and play dead. But Cheryl liked the facts of the case and she was willing to fight for me. And guess what-- we won! I am grateful to Cheryl for her hard work and for having the courage to take a stand on my behalf. Thank you, councilor!

David S. Feinman

Founder / Silverlake Portfolio Advisor, LLC

Elvir omerbegovic

Very good! Easy communication, quick actions and a good sense for solving a problem. Pragmatic, straightforward & professional. I've been very happy with the cooperation in 2 different cases so far.

Elvir Omerbegovic

President / Rap Selfmade Records und Universal Music Deutschland

Helena Lumme

We have been happy with the service. Knowledgeable and trustworthy, both are important things for us. We now have a deeper understanding of the trademarking process and how using it adds value to the company.

Helena Lumme

CTO / Real Food Partners

Joe Sutton

A great and intelligent mind; a beautiful disposition and character and a kind but tough heart. That's what you get when you hire Cheryl Hodgson and her Hodgson Law Firm Professional Pro's. She says it will get done and it does. A legal mind I can trust so mine doesn't have need to worry. Someone who will settle things in a protective yet fair manner.

Joe Sutton

Heart of Hollywood

Stephen Cox

Very Positive. The experience has been great. Cheryl is a great communicator. She is eager to share her experience and unique perspective. Not only does she explain complicated issues in a clear and concise way, but she also has a strong understanding of business needs. As an owner of a growing business, she made my life easier and helped to add value to the brand that will continue far into the future.

Stephen Cox

Craftables