Learn how & why the personal brand can become a registered trademark. What goods and services can be registered? A registered trademark protects against cyber squatting, domain infringement & social media listings.…
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You can enter by one of three doors to a registered trademark. Here's a guide to understanding the ways you can file for a trademark. Also, understand how the application is reviewed based upon trademark…
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What does it take to be a breakthrough brand into's market place? Learn from those who made Interbrand's inaugural list of breakthrough brands. Is your brand on track to make the cut?…
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A recent filing at the U.S. Trademark office for the mark COTTON CANDY is a terrific example of an otherwise generic term that has been used as an arbitrary mark. At the same time it’s…
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Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? …
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When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information. Get it in writing!…
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Before joining The Gap Brands late in 2014, Kyle spent years traveling the globe facilitating teams to solve problems, crafting solutions, and maintaining relevancy to consumers. In a candid conversation, Kyle shared an experience…
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This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide--A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a…
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Former members of BLACK FLAG were in a fight over rights to the name and famous logo when a second group called FLAG began touring using the logo. It's a common problem that can be…
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A registered trademark is vital to protecting your brand in today's online global market place. Before filing for a registered trademark, review your proposed trademark to see whether it will even qualify for legal protection…
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