Genericide is a process whereby a brand name or trademark is transformed through popular usage into a common noun. Aspirin, zipper, escalator, thermos . . .…
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copyright
Former members of BLACK FLAG were in a fight over rights to the name and famous logo when a second group called FLAG began touring using the logo. It's a common problem that can be…
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Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands are no less valuable or…
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Here are a few words of advice: Search within in your industry to narrow the field in an effort to eliminate terms already in use, including terms which are overused and common within a particularly trade…
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The “right of publicity” is a legal doctrine used to prevent unauthorized use of a person’s name, image, or likeness for commercial purposes. There are two major reasons to register an individual’s name as a trademark:…
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In the 1990’s, photographers often used Corbis‘ copyright registration program for their photographs. A valid copyright registration is required in order bring a legal action for infringement, and a registration prior to infringement is vital…
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