Who's on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand…
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branding
Intangible assets are the most valuable of most businesses. On average, 70% of the purchase price paid to acquire U.S. businesses is for these intangible assets, with over 50% being for the brand. …
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Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand's name.…
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