In a dispute between two users of the mark THREE PALMS for hotels, a legal mess erupted, when both of whom failed to register a trademark before starting in business. Which THREE PALMS user…
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brand management
Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and…
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Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and…
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4489 Views
Is your brand expanding outside the U.S.? How do you obtain an international trademark?…
2910 Views
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .…
3820 Views
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . . …
4710 Views
There exists a tremendous opportunity for business owners to “build” proactively. How do you prepare your brand for sale as baby boomers read to retire . . . …
2359 Views
“Even a great brand needs investment and caring if it’s going to retain its relevance and vitality.” These words were echoed by Steve Jobs when he introduced the Apple Think Different campaign a few years…
2495 Views
Every brand needs a dream team. That team consists of not only people who help create, communicate, manage, direct, and protect the brand, but also . . .…
2469 Views
Consumer loyalty is the behaviour of consistent purchasing of a brand over an extended period of time, measured as a proportion of times a consumer choses the same brand compared to other brands in the…
2834 Views