Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands are no less valuable or…
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brand equity
Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? Did your company issue stock options that need…
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CH: Welcome to the Brandaide Conversation. I’m here with Kyle Hermans of Synecticsworld and we’re here in conversation about brands and one of which we’re chatting about is Apple. And it’s really an interesting question…
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Where will your brand be in 30 years and how can you transform into that vision? Kyle Hermans at Synecticsworld can answer that! …
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A trademark is a word, symbol, slogan, or even a sound that identifies the source of goods or services in commerce. Nike, for example, and its iconic “swoosh” symbol are both trademarks of the company…
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Who's on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand…
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Intangible assets are the most valuable of most businesses. On average, 70% of the purchase price paid to acquire U.S. businesses is for these intangible assets, with over 50% being for the brand. …
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Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand's name.…
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We have all seen them. Vendors on the street selling cheap, fake designer handbags and counterfeit luxury watches. On the surface, one wouldn't give the origination of these products much thought. Who…
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