Are you offering a uniquely relevant product or service that can change the lives of the consumers you serve? Is making a difference in the world important? If so, you are ready to create a conscious brand. The Brandaide team of Creatives will help you identify and communicate the fundamental question:

Who are you and why does your brand matter?

During the Creative phase of brand development, Brandaide creative guide brand owners to uncover and distill their vision, and communicate clearly the brand message to the world. The Brandaide creative process works for both new brands, as well as brands in the process of a brand refresh and re-envisioning the future.

A memorable brand is like building a home. Many elements must come together in just the right way in order for a dream home to become a reality. No one builds a home without a blueprint, a plan with detailed and well-thought out specifications to follow during the building phase, that embodies the vision to bring forth into real world experience.

Brandaide creatives help build the foundation for your brand, including a brand blueprint to guide and inform all brand initiatives. The blueprint will help you:

• Identify and communicate the brand position
• Identifying and communicating the brand’s social values
• Develop the brand story
• Identify a leadership position in your market
• Develop a clear brand driver
• Clarifying and messaging the brand’s relevant differentiation
• Developing a visual brand identity and brand assets