Consumer loyalty is the behaviour of consistent purchasing of a brand over an extended period
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Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their
Brandjacking, or theft of domains is one of the fastest growing crimes on the Internet.
.google is one of the first gTLD's to go live and among the first
You're a genius! You've come up with the most original, mind-blowing, market-shattering brand name imaginable
Imagine if the recipe for COKE was suddenly disclosed for all to know—a multi-billion dollar
Excerpted from the forthcoming book Brandaide When it comes to trademarks and the brands they represent,
We have all seen them. Vendors on the street selling cheap, fake designer handbags
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Brandaide Conversations - Interviews with Experts

In a dispute between two users of the mark THREE PALMS for hotels, a legal mess erupted, when both of

Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss registration of ubiquitous terms like "Keep Calm and Carry On" . .

Should a startup register a trademark? How does one actually acquire trademark rights. . .?

Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn

Before launching a new product or service, take some some to make certain you have chosen a good trademark. The

Trademark experts Cheryl Hodgson and Bill Finkelstein discuss whether a local business needs a trademark registration. As a country
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