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Brandaide Conversations - Interviews with Experts

In a dispute between two users of the mark THREE PALMS for hotels, a legal mess erupted, when both of

Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss registration of ubiquitous terms like "Keep Calm and Carry On" . .

Should a startup register a trademark? How does one actually acquire trademark rights. . .?

Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn

Before launching a new product or service, take some some to make certain you have chosen a good trademark. The

Trademark experts Cheryl Hodgson and Bill Finkelstein discuss whether a local business needs a trademark registration. As a country
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