Excerpted from the forthcoming book Brandaide When it comes to trademarks and the brands they represent, there are two paths. One leads to distinction, the other to extinction. The INSURE path teaches brand owners and their…
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Choosing a great brand name that is strong and protectable is not always easy. But what happens when you decide to protect that brand by filing for a trademark registration, and someone tries to stop…
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Contributors Kyle Hermans and Cheryl Hodgson discuss the AFLAC duck as a case study in brand building. Can emerging brands learn from a boring insurance company that changed its destiny with a brand driving…
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he Internet has been abuzz with warnings that every company should have a written Social Media policy. These warnings have more recently been followed by equally compelling, but contradictory advice that Social Media policies are…
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CH: Jonathan, the personal brand transcends what we actually do for a living. JF: It should yes, absolutely. CH: And it really relates to a quality of some sort. It could be something to do with a…
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CH: We were also talking earlier about Tim O’Brien and he authored the book “The Power of Personal Branding”: I understand you studied with Tim at one point? JF: I did, yeah. CH: I was very impressed…
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CH: Jonathan, what is it about building a service brand that is more difficult than dealing with a consumer brand? JF: With consumer brands, all of us can immediately see the product that’s being sold and…
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re you a target? If you hold a trademark, the answer is yes. Trademark applicants and registrants are being targeted by scam solicitations seeking money for “watch” service…
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President Obama attended the Clinton Global Initiative recently in New York (video), speaking to the audience on the troubling issue of human trafficking, a politically-correct word for modern day slavery. Obama announced administration support to…
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Apple reached into its deep pockets and pulled out a cool $60 million to pay bankrupt Chinese manufacturer Proview Holdings $60 million for the iPad trademark in China. It turns out Apple had hired a…
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