Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and…
Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and…
Is your brand expanding outside the U.S.? How do you obtain an international trademark?…
Before spending money on new packaging, marketing and advertising for that new brand name, it’s important to perform a trademark search to see what marks are already registered . . .…
There are many businesses now who do not have a physical location at all. They're strictly an Internet business. They sell only by internet. Then the question becomes what constitutes the actual proper use that…
With over 620 (and counting) gTLD's approved for launch by ICANN you need to know this. If you own a brand that matters, it's time to register with the Trademark Clearinghouse . . .…
Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss registration of ubiquitous terms like "Keep Calm and Carry On" . . .…
Should a startup register a trademark? How does one actually acquire trademark rights. . .? …
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . . …
How does one hire a real expert lawyer for brand protection? The wrong choice can be costly. . ,…